We have seen a lot of updates, previously Google updated its webmaster Guidelines last October 2 and recently Bing had published its Webmaster guidelines, this truly means a progressive campaign in giving a quality and relevant search results.
Google and Bing are major search engines used widely by internet users. Both are at par with each other in many contexts. Both aims to provide objective, relevant and organic results to search queries. Both have different algorithms and provide different updates from time to time.
In serving the internet users with quality information, both search engines also make developments on how their search engine spiders crawl for links, contents, and other factors by which ranking will depend on. Guidelines from webmasters are sometimes overlapping, yet one must figure out how it is to rank well in both search engines, independently.
Highlighted Similarities in Both Webmaster Guidelines
Website Content and Links are essential in getting good rankings yet you need to consider other key points which are shown below:
Other Important Guidelines from Google and Bing Updates
Bing’s guidelines are spoken in general terms. Unlike Google that creates a detailed information of how things go well in its processes. Aside from listed above, Google wanted to eliminate keyword stuffing (was not emphasized by Bing), hidden text or links. Irrelevant keywords, abuse of rich snippets, and automated queries.
Somehow, both search engines work for a common goal. Yet the one who strive hard for the benefit of users is Google. It makes sense and justice since Google is considered to be more trustworthy search engine than any other else.
For more information check the latest Webmaster Guidelines of Bing.