Branding

For many, branding is still just about the visual identity. The name, logo, design, packaging, etc. Ask a business owner to tell you about their brand strategy and most will stop at their logo. Small business owners consistently overlook the importance of…

Branding is a complicated subject. Everyone uses the word “brand,” but few can describe it precisely. Every brand has the same branding components, such as a logo, a color palette, a particular user experience, etc. These branding components combine to create a…