A blog may serve many purposes: from being your personal online diary, to a digital portfolio for freelance work.
But perhaps its most important function is to help you make money. Whether you’re using it to sell a product or a service (i.e. your writing or consultation skills), you can’t earn a decent profit if not enough people are viewing or sharing your blog content.
Alas! It is not so easy. A huge challenge today is how to be heard above the noise on the Web. Let’s face it: you’re not the only one with a blog. So if you’re a beginner, it can definitely feel intimidating. Don’t worry though – the good news is that you don’t need to spend hundreds of dollars on marketing!
With a few simple tricks, you can level-up your blog to get the views AND shares you need. Here are five cool ways to get started:
#1 Offer Free Content
I’m not saying you should just give away the cow. Offering free content means giving a small piece of the cow to make people want to buy the entire animal. Content calendar platform CoSchedule suggests using this method if you’re a blogger who wants:
- Exposure to your target market.
- To be known as an authority in your industry.
- Build your online reputation.
- Hook your audience for the actual product.
Think about the last time you were able to download something useful from your favorite website. Didn’t you feel happy? Didn’t you want to spread the word about their amazing offer? It’s the same for your audiences. Plus, you don’t need to give a physical product (although that helps!) as a giveaway.
If you are a consultant, you could offer exclusive tips or a free 15-minute consultation to your readers. For those with a travel blog, send newsletter subscribers a beautiful printable calendar of your best destinations. Authors on the other hand, could give an autographed poster of their book cover. Think outside the box!
Try This Tip Now: Infographics are a beautiful way to summarize data-heavy content AND makes for a cool freebie, too. Design your own using Piktochart OR by downloading Hubspot’s free templates. Readers can embed your infographics on their own blogs, or they can download it to use as an educational material.
#2 Add Shareable Images on your Blog Posts
You’ve heard it all before: a picture is worth a thousand words. If that’s the case, save more time by letting the images on your blog do the talking – and letting your readers do the sharing! Twitter’s study backs up this strategy when they found that posts with images get 35% more reTweets than those without.
You don’t even need to hire a photographer to get high-quality photos for your blog.
- Whip out your camera or smartphone and take relevant pictures that you can use for your content.
- Register to free online image resources like Pixabay to get access to thousands of royalty-free photos.
- Start a photo contest with your audiences to build long-term rapport and connection with them
Make sure you adjust your pictures before sharing on social media. Having the right dimensions will make them stand out and avoid that blurred, pixilated look. Use widgets on your blog to make sharing images fast and stress-free for your readers.
Try This Tip Now: Pablo by Buffer is a great free tool if you want to create shareable image quotes in just 30 seconds! Simply choose a background photo (or upload your own), type in your quote, edit a little (for font size, style, and size), and you’re done.
#3 Include Relevant Videos
Just like pictures, videos add a whole new dimension to blog posts.
In fact, the number of people who watch YouTube everyday has risen to 40% since 2014. Videos can act as supplementary content OR as a summary when your audiences prefer not to read the entire post. Monique Kilgore of renowned cooking blog, Divas Can Cook, uses her videos in addition to her step-by-step instructions so that her readers can easily follow along in case they get confused with the recipe.
Try This Tip Now: Similar to adding images, you don’t need to be a pro to have videos worth watching. If you can’t hire expert services, just take out your camera or phone and begin recording. Free tools like Splice (available only for iPhones) make editing videos quick and easy.
#4 Make Sure You’re Mobile
I can’t stress this factor enough: if you’re not seen on portable devices such as smartphones and tablets, you’ve basically lost a good chunk of your market. With half of Google searches happening on mobile, ensuring your blog is mobile-friendly is one of the best investments you could make for yourself AND your business.
However, if you want to include organic digital marketing (SEO) along with a mobile-friendly web design, your best bet is to contact a professional digital marketing agency that specializes on similar projects. Search engine optimization strategies help sites rank well on search engines like Google. If your blog is on the first page of query results, you increase your chances of gaining more views, shares, and leads.
Try This Tip Now: If you’re hosting your site on WordPress, they have FREE pre-installed responsive themes that you can activate in minutes. This will make your blog easily readable on portable gadgets.
Now all you need are fresh, creative ideas! You don’t have to employ all these tactics at once (although being mobile-friendly should be a priority!). Simply pick a strategy that you feel comfortable with and get creative.