Google’s Interpretation of Links to URLs Ending With Campaign Tags:Why it Matters?

URL ending with Campaign Tags

I want to share this one since we all know how important our website’s visibility to the search engine. So, what if something happens like below:

links to urls ending with campaign tags

Google has really proven its interactivity and receptivity to the users and webmasters by clarifying the issues related to the SEO and entire search operation in the web. This is undeniably something that is very commendable considering the fact that the existing problems are immediately given solution and the queries are thoroughly answered. Millions of online users would ultimately agree that “you have done a great job Google team!”

It is just not common, though, that as there are subsequent updates, there are also corresponding queries to each of which especially when the site’s safety is at stake or the Panda and Penguin have something important to tell. But of course, it is already understood that they are intended to further enhance the users’ experience. And that is perhaps one reason why the team has a strong support to the webmasters, specifically, through Matt Cutts who is the one always answering the questions. And just recently, he answered another important query as provided below:

question on links to urls ending with campaign tags

Apparently, the question focuses on whether or not Google will interpret links to URLs ending with campaign tags, and how it will do that.

As I watched the video and analyzed the answer of Matt, here are the important points I have gathered:

• Google team canonicalizes and combines tags from different URLs – Matt said their team is doing great job in core indexing and canonicalizing by picking tags from different URLs. Thus, if you’re using parameter or tracking tags, they will be able to detect those located at the same stage and are then combined in some way.

• KISS rule applies in URL problems – “Keep It Simple Stupid”rule is what Matt cited as though he wants to emphasize that the simple the URL, the better or easier for the Google to index. It’s, however, a common tendency of webmasters to create different URLs for the apparent reason that they may be doubting the indexing capability of the search engine. The reason why he recommended the Google Webmaster Tools Webmaster Console at for counter-checking purposes.

• Matt recommends checking out Google’s parameter tool or using rel=”canonical” or 301 redirect – this is necessary when you are using non-standard URL which may later become an issue is it shows twice in Google’s search results.

Why Canonicalizing and 301 Redirect really Matters?

Although Google is doing well in indexing, but it is sometimes inevitable that the URLs may have duplicates or the pages with similar content may appear both in the homepage URL and in the URL with campaign tag. This is the reason why it is very helpful to follow the recommendation of Matt to add rel=”canonical” for the homepage URL or the URL you wanted to appear on the search engine, and add a 301 redirect to the URL with campaign tags. The following are the benefits which you can have from such method:

• It can help in creating a search engine-friendly website while avoiding the tags which may acquire or create duplicate contents;

• You can effectively control the URL being returned to the search result pages;

• Using rel=”canonical” on your master page can have a better effect in search results or to the ranking of the pages since it can avoid confusion for it is able to combine all the authorities to the main URL;

• Webmasters are free to use campaign or tracking tags without worrying to get duplicate pages or contents, and that can be truly efficient in discovering the full potential of their websites;

For additional information about the advantages of rel=”canonical” and redirect 301, you can watch the video here:

 What is the Simple yet Best Solution to avoid having Duplicate Contents?

• Use properly the combination of URL parameters, canonical, and redirects to prevent the indexing of the certain pages of your website.

It is apparent from the foregoing that the links to URLs with campaign tags matter because they may become the cause why your site has duplicate contents or pages in search results which may later result to the dropping down of your site’s traffic or ranking.

And though Matt has given no definite or direct answer as to the effect of such situation to the inbound links, it is still implicit that regardless of the impact of which, we should still fix the problem whenever it exists, and further strive to give the search engine what is needed for the quality search results.

If you have any problem or experience related to this post, or you have important questions to ask, just feel free to talk to me.

Al Gomez

SEO Consultant, Online Marketer & Blogger, Web Developer & DLINKERS Founder.

“Chose a job you love, and you will never have to work a day in your life.”