The Penguin 2.0 has just been rolled out. It affected 2.3% of English queries. For the past years, there are lots of algorithm updates and data refreshes that changed the way SEO does. The employment of Panda and Penguin algorithm shaken SERP. Some businesses lose hope in recovering while others strictly adhere to the guidelines set by webmasters. From Feb 24th, 2011 when the first Panda update was rolled out, penalties strike websites pushing it all down the search engine results page. Now, web owners, and SEO experts are weary about the possible penalties their website will soon experience.
On the other hand, Google was also firm in sticking with its rules. SEO can be more effective if SEO experts and search engine would find a rendezvous point where results are positive and guidelines are not violated and user’s expectations are satisfied. Therefore, it is important to check the penalties, its hits, impacts and other factors contributing to it. You have to utilize penalty checker tools.
These tools are available online. Some are for free, while others have premium version. Each tool can be beneficial for a certain website depending on how you use it. Losing ranks and traffic due to penalties are considered problems or hindrances for website’s visibility and purpose. When your website is down because of it, you have to regain your spot though providing a solution.
The first step to solving a problem is…
Identifying if there really is a problem. Sometimes not seeing a website on the SERP using a certain keyword does not indicate penalty, perhaps, you were using an ineffective SEO strategy. So, go first with manual exploration of your website performance through using Google analytics and Google webmaster tool, accessing Google’s useful safe browsing diagnostic report and conducting Google searches for your domain. Through Google analytics you can see if your traffic and rankings dropped significantly while diagnostic reports will tell the status of a certain domain in search engine. Also, you can key in a query using your domain. If the website does not appear on the first page, you can conclude that your website is down due to penalty carried by the update. This pose a problem to your website that needs to be resolved as fast as possible.
Identify Penalty through Google Penalty Checker Tools
Before you solve a problem you have to diagnose when and what the problem is. Barracuda Panguin Tool can help you locate in your timeline where you messed up and match it with what were the actions you have taken on that specific period. Though the websites have already been kicked out in SERP, it is not impossible to recover. Google allows a website to perform corrective measures. But you have to understand which strategies were wrong through understanding website performances and occurrences.
On the other hand, as we are all aware of, even if you think you’ve done your best in not violating the guidelines, there are some updates and refreshes that will blow your website away. When Penguin updates were rolled out, a lot of English queries were affected. However, the impact of an update can vary by websites as their SEO experts are doing different strategies. So, through the Barracuda tool, check if your website was hit, when the update was rolled out, then use Fruition Penalty Checker to assess how the update affected your website. It can provide immediate results showing which way your website has gone to when the update was released.
An update can also be good for a website. Google rerun an algorithm from time to time, if you performed corrective measures Google will give regard to it and prize a website through giving high ranks in SERP. However, you may not be able to tell if the update was good, bad or no effect to your website. Through Fruition, you’ll know if your strategies reaped positive impact when the update was released.
The AlgoSleuth penalty checker uses the Google Analytics API. It fetch traffic details and match it with the time by which Panda or Penguin update was rolled out. AlgoSleuth uncovers the correlation between algorithm update and the traffic generated for the website for a certain time period even if it was shortly rolled out after the other. If you see that your traffic dropped tremendously the same time or after the update was rolled out, you can be aware one possible reason (the update) for experiencing such loss of visitors.
Checking an update and the penalty you can incur because of it does not only cover understanding what the penalty and the update is but also how it creates an impact to your website, when it hits you and the degree of its effects. Through using different set of penalty checker you can match the time the update was rolled out and the impact of it to your website whether in terms of Google rankings or traffic. These penalty checkers may not directly removed the website from getting penalized but it can certainly help you not to repeat the same mistakes and employ proactive SEO techniques to avoid or at least lessen the impact of penalties brought by future updates.
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