Google’s Journey to Fight Spam: Manual Actions and Search Quality Guidelines Revealed

google fighting spam

One of the listed unforgettable moments of SEO in 2012 is Google employing Penguin algorithm that fights web spamming. Spamming never does well for a website. It just ruined the reputation, degrades the authority, and kicked your website out Google Search Engine Results Page (SERP).

Spam here. Spam there. The World Wide Web contains lots of spam. An unethical practice that doesn’t add value, and provide low quality and waste content in the web. Spam is the act of automating junk and unsolicited or “unwanted” message that trick the search engines and deceive users. Google is wary about its existence because it manipulates the ranking system showing invaluable contents while burying legitimate and relevant website. To further understand what are considerably spamming activities.

Take a look at these types of spam…

Types of Spam

Some web owners may have neglected the warnings of Google regarding web spamming. And so, it showed live removing of spam in the internet. You can see how Google categorized and removed spam websites. It also indicated how Google evaluated the website depending on the type of spamming activity (as shown in the image above). Matt Cutts of Google, prevent these spammers to take over the internet.

Google Shows it’s Manual Actions

When Google noticed that your site is crawled and tagged as spam whether intentional or not, the webmaster will be sending you an email. It will give you a chance to answer issues your website is experiencing. From 2005 to 2012, lots of notifications were sent. Google doesn’t just rely on its algorithms, manual actions, in a way that a person shall be the one to judge if the website is spam or not, is also applied.

manual action by month

This graph showed the distribution of spam (of many types) from 2004-2007. As you can see there is a wider area for pure spam. It seemed to be very aggressive that it reached its peak point of 553994.

pure spam

Google exert more effort because of these statistics. From February of 2005 to April of 2012, the fight against spam is stiff and strict.

Below were the actions taken by Google…

Action taken by Google

When notifications were sent some webmasters responded and ask for reconsideration. However, there were still 0.22% domains that were marked for removal.

To eliminate being removed from SERP, you have to adhere to the guidelines formulated by Google. And to avoid being manually tagged as spam, you have to get a yes in the following questions:

Questions for website quality

If you would draw a conclusion in to Google actions, you can say that Google has been very rigid in terms of cleaning the search engine. As an SEO expert these are rightful, ethical and fair management of the SERP. I believe these are regulations wherein you consider the welfare of the users. Google aimed to become an online library of valuable and useful information that you can rely on for your decisions.

SEO can be tricky at times but it excludes spamming over the web. When you think there’s no way else to rank a spot in Google, you don’t have to resort to spamming because results may even get worse. Tricks are just tricks, it can’t be reliable and stable. If you want a better option, find an ethical SEO expert the field.

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Al Gomez

SEO Consultant, Online Marketer & Blogger, Web Developer & DLINKERS Founder.

“Chose a job you love, and you will never have to work a day in your life.”