Ranking in Google seemed to be highly competitive. Today you’re in, tomorrow you’re out. With the high fluctuation in rankings, those who are already showing up the SERP may be hard to maintain its spot, and those who are aiming to reach the first page may find it harder to climb the ladder of SERP. But wait? Can you still remember the adage, if other’s can do, why can’t I? You can go up there if you become more strategic of your SEO campaign.
How to Achieve Successful SEO?
I. Goal Setting
A. Set The Goal
No one should settle with second or third page. Your effort will be dependent on just that so aim high and hit the mark.
B. Set the duration
When you aim to get the rank, you need to set a time frame. When will it last? A campaign without target duration is like a bullet hitting dark woods. You don’t know where it is really going.
II. Mastering Strategic SEO Plan
A. Keyword Research
SEO requires keyword optimization. Choosing the right keywords is very important because your users use it. Wrong choice of keywords include those that are too broad, have much competition, no enough traffic, don’t convert and single keyword at a time. Trying to rank for one keyword is very risky. It is better to choose long tail related keywords for one piece of content.
You can use the Google Keyword Tool to generate keyword ideas that will point to same content. From there you can set your keyword theme. When you knew about your business and your market, it will be easier to adjust your keywords. Find your broad topic and find the right qualifiers to be added on the initial keyword choice. Date, Price, Intent and Location are among the best qualifies. For example Keyword SEO Expert can be Los Angeles SEO Expert, or Top SEO Expert 2013. It will be easier to rank on those keywords.
Last phase of keyword research is watching over the competition. It is not enough to get plenty of options for keywords you have to evaluate if these keywords are convertible. You have to check if it competitive enough to give you the results you aimed. You can use some tools such as the Keyword Difficulty Tool from SEOMOZ and see if it is a lucrative keyword choice. Also you must consider the following questions:
Keyword research is very important because all other strategies will depend on your keyword choice. A good choice can boost website performance.
B. Quality Content
Creating value to content is another trick to master the SEO blueprint. Content is the words arranged to give value. Contents that don’t have value are categorically labeled as Spam by Google. How to create value on your content? It is not easy to lay down what a valuable content is but these are the key areas you should focus on
B.1 Title- seemed to self-explanatory. Users tend to look for the title first before anything. A good title will trigger an interest and will lead to reading the whole content.
B.2 Form– The nature of the content will vary depending on your topic. As you have set the theme for your keywords you can follow the same with your content.
It doesn’t need to have it all. A content can be particularly good in one form. The form with plus signs and their equivalent percentages will put weight on the value of your content.
B.3 Length and Depth– quality contents do not mean lengthy. It just need to be complete in thoughts and words. It should have uniqueness, deeper topic exploration, and correlative with more references.
B.4 Content Vehicles– Content should be written in diverse forms. You must not stick with the essay type. Explore infographics, how to or tutorials, interview, cases, and Q&A articles and other styles of writings. It will add spice to your content and will keep them read your future contents.
B.5 Content Checklist-Before you publish your content. Check first if it answers yes from these questions: Google’s Content Checklist.
C. OnPage Optimization
It is an important aspect of SEO. The structure of the website matters well to Google. There are a lot of things to know about onsite optimization. It will include Meta Tags, Meta Titles, Meta Descriptions, anchor texts, etc. It is important to understand what website structure pass Google. The webmaster guidelines are there to guide every SEO practitioners.
On the other hand, one thing that needs to be avoided is over optimization of Titles, URLs, and Links. When things go beyond what it should be, it will always provide adverse effects. In SEO, that would mean falling out of SERP.
D. Link Building
Link building can give 10% impact on your rankings because 90% will go to creating contents. This is because good content can do the following:
- Easier Link Earning
- Attract quality links
- Building its own links
Link building is not spam when it is intended to build relationship among websites in the same niche. Links are forever, however, the question lies with what links will stay forever? Good links are natural, organic and user-friendly. It does not intend to spam the web but to provide better linking system that will enhance the value of a content or a website. It should be links created by the user because it is worthy of being a linkbait. How can your link be a linkbait? It must contain quality contents.
III. Monitor your performance and the competition
In every campaign there must be an evaluation of how it went through. Were you able to hit the goal? You must also look how the industry plays. In terms of Google, you must be aware of algorithm refreshes such as Panda and Penguin. It is not enough to know the basic and the blueprint of SEO. It is important to understand your internal and external environment to proceed with right SEO strategies.
Effective monitoring will allow you to adjust your strategies and get back to the track of competition. This is not yet consciously doing by many SEO companies, yet it is an important aspect to strengthen your weaknesses and catch up with opportunities provided by search engines.
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