HTML 5: For Users Better Website Experience but not for SEO?

html 5 in seo

Coding systems can be one of the hardly understood protocols in making a website. Because of web development techniques and innovations, things are translated in the easiest way possible. When making a website you would be using some references to be linked at your site to boost credibility and authority. HTML 5 can now give you a better and easier way of channeling your users to reliable source where you get the information or directing them about your teaser or content.

Most of the time, you would be using an area in your text to represent the whole source of information- that is where you put the link. In HTML 4, you can configure it with the following,


In this case you can have same three links for each sentence. With HTML 5, you can code it with


It will be one link for the whole paragraph. It will widen the clickable area and remove duplicate links but you can still put anchor texts and alt tags. Before you go into using this consider two main points of advantage of using “block-level” links in HTML.

You will not create confusion as to where your link will land on since the link text is unique. The whole story will be linked to a single destination.

Since the linked text will be the whole link text whether it’s a paragraph or the whole story, you can set alt tags as description of the image. It will give the reader more information about the whole clickable area.

HTML5 will offer the following:

html5 offerings

How Will It Impact Organic Rankings?

Firstly, HTML 5 will allow search bots to crawl on your website and index the contents of the page. The usage of HTML 5 is acceptable however; link with many anchor texts can be confusing for Google. It will not be able to identify to what the link is all about. If you are into link building, using this technique is not really advisable. It will only be preferred for end users. The main advantage is that it is not allowed by Google so whether or not it will push your spot for organic ranks if it is purposely made for user convenience and readability, you can adapt to HTML5.

Every SEO expert must be reminded that HTML5 with poor content and few backlinks can’t outshine HTML tables with high quality content and backlinks.

Also, HTML5 was released recently, December 17, 2012. There can still be adjustments both in search engines and web developers. On the other hand, not surprisingly, this link wrapping technique is not a new feature. It is present in XHTML 2 but it is of course different in other ways in HTML 5. Lastly, since different browsers support this wrapping technique for block-level elements, its uses should be properly utilized but not entirely to generate organic rankings.

online strategic solution

Al Gomez

SEO Consultant, Online Marketer & Blogger, Web Developer & DLINKERS Founder.

“Chose a job you love, and you will never have to work a day in your life.”