Giving a recommendation and tips to the businessmen, lawyers and other site owners is one of the ideal ways search engine optimization experts do that will lead to a better optimization of their pages.
In this generation, a number of Web developers exists in the society, giving their full services towards the development of the website of their clients. But then, there are some Web developers which are not that knowledgeable enough about search engine optimization that could be a strong foundation for the visibility of the certain web page.
You may be designing your own site. But, before that, have some glimpse on the important items below before launching your well-arranged and well-organized site in the world!
You have to know that search engine optimization basically starts with a keyword! If you are marketing your site, or if you are promoting your business and services, you must do a keyword search first.
Do Not Use A Common URL In Your Products
There might some instances that the name of your products can be found in many ways on a certain page. But then, you have to put in your mind that it is still an advantage to have a unique URL for every product that you are endorsing. With this, the unnecessary duplication will be eliminated that would give way to a more effective search engine optimization strategy! It is also important to have an inclusion of redirect capabilities. We cannot tell the fate of your site in the future but you have to know that putting your page down(when you do not need it anymore), will lose the links a certain page had when it is still live! So, it is recommended to redirect the older page to the new site! In line with this, you have to create a custom 404 page to give ideas to the users that they have reached the right site! With this, the possibility of moving to the competitor’s site will be lessened.
Alt Attributes And Contents
You do not have to take this in a harder way! What I mean is that alt attribute is very common. But, if you utilize it in a right way, this will be a good indicator that will signal a search engine everything about your site. But then, avoid any abusive usage of this kind of attribute! It is also important to have a consideration to the content of the page. Generally, some web developers or even site owners are looking at the design of the page that may lead them to give a less priority to the room for the content. You should be aware that content is very important to the search engine optimization because it is being considered by a search engine. Furthermore, make sure that your content is well-arranged and structured. Putting an H1 to H6 tags is also an advantage!
Web Standards And Robots.txt files
It is very important to follow the web standards! Plus, you must also generate an XML site map once your site is live and proceed to the submission to the major search engine. And in creating a robots.txt file, you have to design it that will disallow any pages that you do not want to be crawled by a search engine!