Keyword Cannibalization

Keyword Cannibalization: How They Become Dangerous to Your Website Rankings?


Just recently, a lot of things have been happening around SEO that makes most webmasters think they already mastered Google. They think that they already managed to crack the mystery of Search Engine Optimization. As experts may see it, there are only four stages involved in a successful SEO process that help them obtain the grandeur of success, namely; the website URL structure, keyword research, the creation of the dynamic and engaging content, and the generation inbound links, which is as much as possible, many.

I presume that you already have acknowledged how this keyword research is important to you, just as important as how you will use those keywords and keyword phrases strategically on the on-page or off-page SEO. In fact, you already have all of them pretty much covered by the way. However, when it comes to keyword optimization and the sending of inbound links, you are having a great time committing a fatal mistake. They are the same mistakes that most website owners and bloggers often commit. Find out why.

As we go through in this blog, we will find out that we are still living in the dynamic and viable SEO environment. Everything is set to change. Everything has an end and there is always a new starting point somewhere else. So, we need to reconsider, look back and study again. Think, how your money keywords ended up being dragged and grounded at the very last pages of the SERP. Your keywords might be eating each other! This is where keyword cannibalization comes in.

A keyword what??

Keyword cannibalization is an SEO term that majority of the website owners and developers do not seem to fully understand. This problem starts to emerge after the website owners and bloggers began to thoroughly master the use of keywords or keyword phrases in the content of their pages. Just as when they know how to optimize web pages using keywords for search engine purposes. So, they use the same keywords and keyword phrases over and over again.

What they do not know all along is that lately, the problem starts to come to the surface when most of the webmasters discover that their websites are getting farther behind the competition. They are having keyword cannibalization.

It refers to having multiple pages from one website being optimized through using the same given keywords or keyword phrases, which as a result, become direct competition against each other.

Thus, they damage the overall ranking performance of both.

Example of Keyword Cannibalization

SEO company =

anchored links

If one blogger owns a blog or a content relating to SEO company. He will use the same keyword phrase SEO company throughout his blog articles or on page contents. Or he may use the same keyword phrase to his anchored text links regardless of what page in his blog or site these posts are linking to.

The chances of ranking for the keyword phrase SEO company is very high, since he’s been using the same keywords on each of his blog post and website over again, and he has been using huge number of anchored text links of the same keyword phrase pointing to the inner pages of his site, right? But these are WRONG.

Search engines will regard each of your pages as competing pages under the same keyword phrase. Websites consist of individual pages. This means that every page of your site is actually in competition against each other. The search engines will rank each pages, not sites. So, if you are using the same keyword for 20 different inner pages, Google will choose to rank just one of them, most probably, higher than the rest.

The irony is …

The more you optimize the same keyword phrase for more pages of one site, the more it is difficult to rank your page to the top ranking position. Why?

search engine choice

Here’s the explanation…

You have 5 incoming anchored text links that tell Google that those pages are relating to SEO company. How many links again? Five? You got it wrong. You only got one link. “Google ranks pages, not sites.” This logic will tell you that each page of your site has only one link. Google will just choose one page. Which one it would choose? If you use all those five keywords for your one page, then, you will be having exactly 5 links pointing to that one particular web page. So, the chance of ranking higher for the said keyword phrase is higher.

Preventing Keyword Cannibalization

Preventing keywords from eating each other is actually very easy. Never optimize multiple pages or more than one pages of your site with just one keyword phrase. Make each of the web page unique and introduce it to the search engine as unique as possible through its different keyword or keyword phrase. Make sure that all of your anchored text links under HTML code also point to that exact web page of your site.

See the following figure

anchored links 2

The above figure draws the line between the ambiguity of the situation. Again, those anchored links must point to one particular web page or direction only to avoid competition. Remember, you have lots of competition out there, on the web, and not between your own pages. So if you feel you flunk the last tests of Google, you can have benefit from hiring a trusted SEO professional.

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SEO Consultant, Online Marketer & Blogger, Web Developer & DLINKERS Founder. “Chose a job you love, and you will never have to work a day in your life.”