Text For Google Index, Needed or Not?

Does Google need text to understand my site

Google Webmaster Tool never gets tired of helping Google reached out to us. A question was raised by someone who actually has positive website performance. After removing all the text on his website, he had experienced low bounce rates, high conversion rates, and even increasing time spent for the website. In such case, you would think that there is nothing wrong with that strategy because it seems that his searchers are having a good time with his website. However, he is still concerned about how Google will react in to this. So he asked the question about Google’s need for text for indexing a website.

Does Google need text to understand a website?

The question is direct to the point and Matt Cutts was a bit straightforward in answering it as well. As Google Indexing of content is concerned, yes, it still needs texts. It is acknowledged that a website with fruitful and entertaining images can provide users with good website experience. However, as said Google still needs text. What does Google mean by it?

You can watch the response of Matt Cutts in this video,

In there, Matt Cutts didn’t really elaborate why texts are needed but gave emphasis as to why your website, despite lacking of text still gets low bounce rates, high interaction and conversion rates. Naturally, a website with good design can gain these points because it is highly entertaining and interactive but it does not mean, it has been indexed by Google, right? So, what Matt Cutts tries to do is that you will include text in your site without jeopardizing the look of it. So that googlebots can read the texts and index it, and still you will have your design, low bounce rates, conversion rates and interaction with the website.

What did Mat Cutts suggest?

First, actually these have been presented in many of my blogs, the use of “Alt” for images. An alt will be the readable portion for Googlebot. Aside from that you can add a little description of the image just to guide Google the way to your website.

Secondly, use Google web fonts or find some webs though investable in nature. These fonts looked like graphics on your website but actually just seen as ordinary texts by Google bots. Example of a Google web font is below.

sample text

In general, Matt Cutts was not against of putting images or other design in your website for it can improve the user’s experience. What he is concerned about is your website performance in SERP. As images can’t be indexed without alt or texts, it might be getting positive performance for today but it can be unstable as it can’t be seen in Google.

Lesson learned? Design your website that it will cater both Google algorithm and your users. It means creating a balance in the structure of your website to gain optimum performance in organic rankings, traffic and conversion rates.

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Al Gomez

SEO Consultant, Online Marketer & Blogger, Web Developer & DLINKERS Founder.

“Chose a job you love, and you will never have to work a day in your life.”