The world’s chat room is now coined with a new techie form called “hashtags” available on world’s popular social medium Twitter. Hashtags enable a person to participate in a conversation which may involve either primetime TV, latest global issues, sports events, or another Hollywood phenomenon.
Aside from these topics, utilizing hashtags can direct to a website’s brand exposure and results for a business entity or to a person.
In fact, there have been testimonials sprouting on the Internet these days about the effectiveness of using hashtags in forming awareness and discussing several issues and queries that occur within an industry. The outcomes of these frequent use of tweets helped many individuals to be recognized by other organizations; for business however it remained to be a good tool in reaching out to their target market and boost sales.
Through hashtags one can actually generate a global community that shares or negates a trending issue. Huge companies, on the other hand, use these “tweet-ups” with a tailored hashtags to reply with customer queries. This does not only give way for accessibility to set in but also help business people to track down the conversation. More so, in using hashtags, they allow the popularity of the tool among their users or followers. Hence, when a person uses that hashtag in his tweet, his or her followers will view the same hashtag and may cause to start for another conversation.
For a business, when hashtag is used with the company’s name, it may provide and result to the brand or company exposure and likewise retention.
Certainly, with a regular use of tweets and a weekly update of hashtags, a company can build a series of communities and increase it’s Twitter brand exposure.
Aside from these, employing hashtags can be effective in social media campaigns for website promotion or competition. The trend happens when the company give a Twitter user an entry for each tweet they place which includes the hashtag.
Hashtags can also be utilize for non-profit efforts wherein they want to raise a certain amount for a cause. Here aside from creating awareness, they also gain points in @mentions of Twitter.
Whatever the purpose may be; be it hosting for tweets, replying to a customer query, raising for a cause or creating company exposure, using Twitter hashtags can assist every business in tracing conversations, increase retention and gather ideas from other site members for makeshift ideas or products.