Part I:Importance of Tracking Bounce Rate

bounce rate

It’s Part I since this is the first installment for tracking bounce rate. This post is dedicated to those website owners wondering what bounce rate percentage means in their analytics tools. Maybe you are wondering also why the bounce rates are different from each page. And that is why it is essential to have knowledge about bounce rate and what to measure.

So, what is a bounce rate?

Okay, bounce rate is an internet marketing term used in web traffic analysis. It shows the percentage of visitors coming in your site and bounce or leaving the site rather than to continue the exploration or navigation. And take note that bounce rate is different from exit rate where in the latter means the percentage that were the last in the session in all the pageviews.

In Google Analytics bounce rate is one of the elements that is considered in analyzing the quality of the traffic which is truly important in showing to us the value of content and how it attracted users to be engaged with that. This is simply showing the experience of a customer or a user with your website.

How Bounce Occurs?

Bounce occurs when a visitor only see a single page or the landing page of a website, leaving the site without seeing other pages.

Bounce occur

Additionally from Google Analytics article, below are the following events that can be considered as bounces.

google analytics bounces

Bounce Rate is computed through the following:

bounce rate computation

How can bounce rate data become useful?

Determination of the effectiveness of your Landing Pages or Entry Pages. Having a low bounce rate shows that it is effective in delivering the users to see more pages of the website or be able to continue to explore it. And according to article about 50% of bounce rate is average and if you able to surpass about 60, you should not take this one for granted. And if you have something about more than 80% it means that you might have a major problem.

Realize the Value of Quality Clicks. For us quality of clicks is essential rather than quantity of clicks. With bounce rate it can be helpful in making the website owners aware that there might be problem with the page having higher bounce rate like more than 80%.

Additionally I want to add the video from Avinash Kaushik calling bounce rate as powerful metric  and calling it “brilliantly dumb”.

Avinash shared the following that will make you realize also the value of tracking bounce rate.

• Take Note the Average Bounce rate is 40-60%
• With analytics you will see that homepage is not just the page that people are entering there are other pages where this prospects are landing in, so that is why it is essential to know its bounce rate since you will realize that if is a higher rate it means that you need to improve something.
• Bounce rate will simply made us realize and ask questions if what about the pages where the people are entering are they taken attention with same as your homepage.

Measure Bounce Rate on the following:

• Site Level
• Core acquisition strategies
• Top Entry Pages
• If you are engaging with Adwords, measure bounce rate with your landing pages

And through measuring these things you will found out if where the problem came from. And additionally Avinash added that you can say to yourself that: “Is it that you are bidding on the wrong keyword, the error on the creative of your landing page or what’s going on here?”

When to Adjust Bounce Rate?

Additionally please take note of these one: from “Google Analytics” post where in sometimes in your blog post you put all the information about your company and the user actually search your product in the search engine but he never viewed other pages, although he it shows that he has an interest with your site. It is same also with your landing page where in you display all the contact information and the user get this information he need and never visited other pages, so that is why GA has “adjusted bounce rate”. Please click here to view the code that you are going to apply.

Of course not everytime having a higher bounce does not mean that you have a low performance, you must still be guided by your goal or it depends on your business definitions of lead conversions for example there are some sites whose target is met without having their other pages to be viewed.

Overall you can use bounce rate data as one consideration if you have effective on-site optimization and at the same time it makes you aware about your user’s experience.

Having also a higher bounce rate? Share it below.

Thoughts? Please share it below.

Al Gomez

SEO Consultant, Online Marketer & Blogger, Web Developer & DLINKERS Founder.

“Chose a job you love, and you will never have to work a day in your life.”