Overview and Analysis of Newest Google’s Disavow Tool

google disavow tool

Google’s disavow tool has finally ended the long wait of the webmasters! After four months, the search engine’s head of web spam team, Matt Cutts, had announced the launching of said tool recently at Pubcon. As can be recalled, he has already mentioned about it and the “negative SEO” last June this year at SMX . In July, however, which was the month in which there have been a lot of link warning messages, Bing team had already proclaimed their own disavow tool.
disavow tool

There’s no doubt, Google really deserves sincere commendation from the webmasters. It’s somewhat a dream come true for others who are encountering problems with unnatural links that cannot be removed. Yet, the tool can also be an effective solution to safely and instantly eradicate the presence of spam links, and fight against the unethical or unfair optimizers and hackers who are trying to demean the good identity of their rivals. (Cheers for the job well-done by the Google team!)

Its Purpose

(1) To remove unnatural external links from the malicious sites in which the webmaster can’t negotiate with the administrators or it has to deal about negative SEO or having bad links built against your site, and

(2) To eradicate the spammy links in the site which cannot be simply or easily removed by the webmaster.

Sample of unnatural link or see our previous example:

forum spam

What’s the basis in determining whether or not a link is unnatural or spammy? It’s ultimately the webmaster guidelines. If a link or the site itself is violative of the search engine rules, nothing can be said as safe about it. You can review the guidelines here .

If you’ve already detected the harmful links in your site or in other external sites, then the tough task that follows is to remove them. Previously, you will really have a hard time doing that, but now the disavow tool is of great help in making the process simpler and efficient. Let’s have an overview of this tool:

How to Properly Use Disavow Tool in Removing Unnatural Links

#1 Download the Latest Links from the Google Webmaster Tools

download latest links

#2 Separate Natural and Unnatural Links.

Why? For a very obvious reason that the tool is intended only for the removal of unnatural links, and not for those good ones. Use the parameters like PR, DA, PA, relevance and many more.

#3 Counter-check the Unnatural Links

Two reasons why you should do this: (1) to avoid removing good links which you might have mistakenly considered as unnatural, and (2) to avoid the impracticable use of the tool for those links which you can easily remove without using it.

#4 Try to Remove Unnatural Links 

If you can simply remove the unnatural links in your own ways, then it might already be impractical to use the disavow tool and waste time waiting for the response to your request after several weeks.

 #5 If you can’t remove them, or the administrator of external sites gave no response to your query or request, then it’s already the right time to use the Disavow Tool 

 Go to the disavow tool from Google Webmaster or just click here then choose the website that you handle and wanted to disavow its unnatural links

Start of Disavowing links

 #6 Then you will going to proceed to the next stop and this is the start of the disavowing, just be sure to read the disclaimer first before clicking the button.

Disavow links

#7 Prepare the file that is going to be uploaded and contain links that are unnatural and you can’t remove it.

A valid file according to Google would look like this:

valid file

#8 Start uploading the file containing links that you need to disavow.

disavow links last step

  Finally: Wait for the progress or the result of the removal of unnatural links after several weeks.

Don’t presume that the tool, after you’ve entered your request, will automatically give a response. You still have to wait for weeks to know how it assessed those links which you have given, or once in a while, you have to check whether they have already been removed.

Important Questions to Ask About the Disavow Tool:

• What kind of links will be disavowed?

The unnatural links, and you can know what’s unnatural for Google by reading the guidelines here.

Notes: (1) If you read the disclaimer, you’ll know that not all the links are going to be disavowed.
(2) If you intend to disavow your link, be sure to clean it first before entering it into the tool.

• Are the Unnatural Links Automatically Discredited if Disavowed?

No. After you have submitted the list of links you want to be disavowed, you’ll still wait for weeks to know the result of your request.

• How to Know if the unnatural links were Discredited from External Links?

You have to check if those links you have requested the tool to disavow have already been removed from the index.

• Can Google’s Disavow Tool Discredit the Links from or in Bing?

No. The tool is solely intended to discredit links from Google, and yet, Bing has also its tool.

• Is Still there a Need to pay for a webmaster to remove the backlinks, or hire a “Link Delete Company”?

It depends. If you want other people to do the job for you, then there’s a need, but generally, however, it would already be useless since the tool is free and a practical way of avoiding additional expense.

My Analysis about the Pros and Cons of the Disavow Tool:

• Pros:
(1) Practical and Safe Tool for the Removal of Unnatural Links
(2) It can Protect a Site from Negative SEO
(3) It’s Simple and Easy to Use
(4) Ends the Cost for the Service of a Specialized Webmaster

• Cons:
(1) Long time or Delayed Response
(2) Does Not Assure the Total Removal of Links
(3) Have no Specific Results
(4) Webmaster still Needs to Spend Extra Time to Check for the Result

What future problems I see with this kind of tool?

(1) Webmasters might become totally dependent on it causing them to neglect the duty of carefully removing unnatural links;

(2) Webmasters’ time and effort might be wasted if the disavow tool will not grant their request, or is unable to remove the unnatural links;

(3) Disavow Tool will only remove the unnatural links, but would not stop those who do the negative SEO.

What I Think about “Negative SEO”?

• Who Does it?

It’s either the rivals of the sites who get unnatural external links, or those who offer the service for the removal of those links for their profitable interest just like this one in my previous post, my experience with Negative SEO .

• Why They Do it?

For competition, or to make money out of an illegal act.

• What’s the Solution?

Regular monitoring of your sites, and have a healthy competition or be fair with your competitors.

Hope you’ve got a lot from this brief overview and analysis about Google’s Disavow Tool. Just use it with caution.

Helpful Sources for Your Clear and Comprehensive Understanding about the Said Tool:

• If you want the full announcement of Google just read it here.
• And additional information on how to use it .
• Here’s Matt Cutt’s Video on disavow links

Views? Please don’t forget to share it below.

Note: My review about this disavow tool does not only stop here, there’s more to come.

Al Gomez

SEO Consultant, Online Marketer & Blogger, Web Developer & DLINKERS Founder.

“Chose a job you love, and you will never have to work a day in your life.”