Some business or organizations do not settle within their local niche. Websites created with multiple languages emerged because the global industry is more lucrative and profitable. Ranking in Google is not an easy task even when you are competing in the local industry, perhaps, it is expected that it will be more competitive in the global arena.
Though your market focuses on your local area, some countries open a better future. For example, the Chinese economy is blossoming; you can take a risk and earn returns if you extend your reach to them. It may need a deeper understanding of cultural boundaries and differences but with economic perspective, targeting a stabilizing economy can bring more fortune. If you would think of it, physical locations may hinder market penetration with another, far and foreign country. International SEO eliminates such as thought.
Google give us six tips how to maximize an opportunity to have a new market. From Google Webmaster Central , you can see elaboration of the following:
Through the webmaster central, you can clearly follow the tips how to do and compete with international SEO. However, it is not enough to understand what Google expected you to do. These are just part and parcel of optimization in the international context. There are a lot more things to do. Think of the global industry as your local industry with diverse cultures. You need to understand every detail of their behavior. You need to get along with them. So, you have to set your website that will pass Google’s standards in terms of website’s HTML structure including all the markups it needed and follow up through other optimization strategies especially Pay Per Click Advertising.
Though international SEO is lucrative, it is also risky. You need to properly evaluate your strategies. You need to keep updated of Google’s changes especially on its indexing systems. One of which is Google considering country-code TLDs such as .ad, .as, .bz, .cc, .cd, .co, .dj, .fm, .gg, .io, .la, .me, .ms, .nu, .sc, .sr, .su, .tv, .tk and .ws.
Invading the global industry is a challenge posed by Google. Will you remain stagnant in your local industry when in fact somewhere out there is waiting for you to tap them. You have a choice. Some would say international SEO does no good for a website but when you are operating globally, you badly need it.
Even if it is outside your region, Google still dominates the online world. Therefore, you have to abide the rules and regulations set by the number 1 search engine. You can also extend optimization within their local industries however it is still beneficial if you have a standard procedure taking no difference (in terms of lay-out, design and content) within your locality and internationally.
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