Once you have finished selecting and building your keywords on your target keyword list, the next step is to coordinate those keywords to the pages of your website. But do you know where to start from there?
For example, you have a roll of target keywords, say 10 of them, do you know which one should go first? The excellent way to begin is by knowing which page have the most value. Prioritize your SEO strategies through a quick recap of your existing website pages and determine which part needs improvement and which are to left as it is.
Focus on those which needs no work and optimize the page for higher ranking. This will enable a faster work on your ranking and gets even more traffic to your website.
At the point that you are done targeting your keyword list, here a six ways for you to make a good page selection as you create more SEO campaigns.
1. Begin with Product Branding
You certainly aim in ensuring that the name of your brand as well as the other keyword brands relate to your product or is relevant to it. Under these pages are the Homepage, About, Contact Us, Brand product page and Brand blogs.
2. Know What Can Generate Visits and Curiosity
You should have a thorough understanding what page performs well or which hits more traffic. This is important for your future “improvement” process.
3. Check What Page is Ranking
It is important that you see from page-to-page what gives you the results for your keyword or target keyword list. Before moving on the decision of creating new web pages and optimizing your “key” pages, allot more time in determining which keyword responds very well and which should be rebuilt again from the top. You should be right in knowing all these because starting from scratch with your campaign is time-consuming.
4. Put Relevance in Keywords and Content
As much as possible be sure that your content pages suit or are relevant to the keyword, then relevant to the goals of your business. Also, applying the correct alignment between the keyword is important as well as the content on the site page.
In addition, it is also best to settle on mapping each page to a keyword set of two to three, which is a combination of the same keyword phrase.
5. Overcome Competitors
Beating the competition is also important, and for you to do this, you can go over your competitor’s web pages which to the same keyword phrase. Then check for the following:
- Identify how they were able to optimized their H1s, title tags, inbound links and contents.
- For instance they have an effective inbound linking and obvious do well on the keyword, you might as well want to back off from proceeding on the optimizing the keyword phrase.
- If the competitor is doing otherwise, you can get a chance to overcome their position.
6. Perform Page Tracking
After you are done with process of matching your keyword with the pages, do some checking of those pages to ensure that they are optimized very well for the search engines. Trace the page views of those pages as well as the inbound links from time to time to know how these major pages and your target keywords are working.
